Marketing Mail

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Direct Mail Services

Dollar for dollar, direct mail is the most cost-effective advertising medium that allows companies to get information out to a wide range of customers and potential customers. American Printing and Mail is a full-service mail shop, and all our work is done in-house. That means you’ll get the same great service and competitive pricing throughout your project. From 500 to 500,000 pieces, no job is too small or too large. Learn more about our services and contact American Printing and Mail in San Marcos today!

An Introduction to Direct Mail

Successful mailing starts with proper design, and designing for mailing is somewhat different than designing letterhead or posters. The smallest mistake could cost you extra on postage or long delivery delays — our team is here to prevent that. If you have a self-mailer, we’ll attach a wafer seal to give it structure. If it’s a mail-merge project, we’ll make sure all the address information fits into the window. For First Class or Standard Mail, there’s no need to obtain mailing permits from the Post Office – use ours at no charge. We can use your mailing list or, if you’re looking to expand your business, get a list for you.

Once we receive the address file, we check for duplicates and correct the addresses to conform to USPS specifications. Then, we cross reference your list with the USPS National Change of Address file to make sure your list is up-to-date. Using custom software, we sort the list as fine as it can be done, sometimes sorting right down to the sequence the mail carrier walks. Finally, the names and addresses are ink-jetted onto your mail (we don’t use labels) in that sort sequence, with the USPS cost-saving Intelligent Mail barcodes, placed in special trays and delivered to the post office.

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Direct Mail Lists

Now you can create your own affordable mailing lists that are tailored to your exact needs and feature immediate counts and costs for new prospective customers. The power of large corporations is now available to you, and if you still don’t see what you’re looking for, send us a quick email with your specifications and we’ll figure it out for you.

Some examples of available mailing lists include:

  • Residential lists, with and without names, limited by county, city, mail carrier route, and available with and without income levels
  • High school juniors and seniors (for a professional photographers)
  • Businesses with 10-99 employees within a geographic area for a group health insurance agency
  • Families with children ages six to 12, household income > $125,000, within a specific radius of the customer's store addresses. Excludes addresses that fall into neighboring counties (for a specialty retailer)
  • People who took courses in running a bed & breakfast (for a B&B owner looking to sell)
  • Classical music lovers (for concert promoters)
  • Voter registration lists for candidates
  • And so much more!

Direct Mail Customer Database

The Send-Out-Mail system at American Printing and Mail is a unique online database that we use for contacts or sales leads that can remain on our servers or be integrated into your website. Some businesses like to keep their own files related to members or leads and transmit them to us each time they want something mailed, while others prefer a more automatic approach. With our Send-Out-Mail system, you enter your contacts’ information once and indicate how often you want them to receive mail: immediately, on demand, each month, bi-monthly or quarterly. For more information, please contact our team of professionals at American Printing and Mail today!

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Record Database Documentation

Your system will likely be designed to be used only by those people who are authorized and the capabilities will be built to fit your specific needs. Whether you need to add records, search only, search and edit, or make other changes, American Printing and Mail services allow you to do so. Reach out to us today to learn more about our offerings or to find specific instructions to meet your needs.

At American Printing and Mail, we have the knowledge, experience, skills, and equipment necessary to provide you with industry-leading, high-quality print and mail services in and around San Marcos, CA. Reach out to us today to learn more about our affordable direct mail services or to schedule an appointment with us!

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