Industries

Printing & Direct Mail Industry Specific Services

Naturally, we believe printing and direct mail will work for any business. Know your customers, locate a list of consumers or businesses with similar profiles, design a piece that will appeal to them, mail it out and get ready for the phone to ring. Of course, it’s never that simple, but for certain industries it does seem to work very well. Our printing and direct mail systems are almost tailor-made for Real Estate, hospitality, tradesmen and all businesses that need to know about new people who have moved into the area. Home Owners Associations, Non-profit organization and political candidates all have experienced success after working with us.

Realtors Direct Mail & Printing Services

Real Estate is perhaps the one industry that is perfectly attuned to printing and direct mail. Getting new listing information out to your customers in both a professional looking and timely manner is critical. And when you want to farm new areas, we have the tools for you. Many realtors have their own list of customers – people they’ve worked with and current buyers or sellers. When you get a new listing we can have a beautiful, full color post card (or flier) printed and in the mail to your mail list in just a couple of days. Or maybe you’d like to farm an area. In that case, the US Post Office’s Every Door Direct Mail program is ideal. Just pick an address and we’ll tell you how many houses are on that carrier route – that’s the exact number of mail pieces you’ll need. We’ll print and mail those oversize post cards to everyone in the area. No address list required.

We have put together a comprehensive fact sheet regarding EDDM for you to read. Now for the fun part. To get the best cost, we can print your mail pieces in advance as “shells.” These are post cards or fliers that have the information that does not change – your business, your name, phone numbers, web site, perhaps your photo, etc. Then, when you’re ready to do a mailing, we print the flip side of the piece with whatever is pertinent to that specific mailing.

One customer we have sends out a monthly listing of what’s on the market, for how much, what has recently sold, and what they sold for. Another realtor show’s the photos of the houses he’s sold recently, along with a text paragraph describing the local market. In both cases, they keep their customers informed and their name in front of prospective buyers and sellers.

Hospitality Printing Services

Perhaps it’s because we once owned a hotel ourselves, or maybe it’s because hotels and motels were our first customers, but either way, we have a soft spot for the industry. In fact, we’ve worked with both individual hotels, motels and organizations that support them with regional advertising. It’s generally accepted that it is less expensive to get a former customer to re-book than it is to acquire a new customer. And to do that, you need to stay in touch. You could (and probably do) send emails – and then hope they actually get delivered, opened and not deleted. In contrast, a direct mail brochure will usually get opened and sit around the house if your customer isn’t quite ready to re-book immediately.

And when you’re ready to go after new customers we can help by providing some statistical analysis of your existing customer base. Not only will we help you pinpoint where your past guests have come from, but we will layer the appropriate economic data and then find you new customers who match those demographics.

If you work for or with a regional organization that provides printed materials for vacationers, then our Web2Mail is custom-made for you. We will provide all the necessary (and customized) code to your webmaster. Using our code, your potential visitors can request printed information and indicate what their particular interests are (golf? shopping? boating?). On a scheduled basis we will mail your printed matter and change those prospects into customers.

Non-Profit Printing Services

Non-Profit Organizations are special, and in a variety of ways. We all want to see the world become a better place, but you are the people on the front lines, actually working towards that goal. Whether you call it “Fund Raising” or “Development”, we have the expertise and equipment to help you reach it. Planning an event? We will get your Save the Date cards printed and mailed on short notice. We’ll print your invitations, RSVP cards and both envelopes; our inserting machine will make up the packet and our speciality printers will do the addressing in a script font that looks like handwriting. We’ll do everything we can to make your event a success. Or perhaps it’s a direct appeal for donations you require. We will set up a matrix of your past donors and their donations, as well as a corresponding column of suggested donations. (“If last donation = $100, then request new donation = $150.” If last donation = $250, then request new donation = $500.”)

Their individually printed letter will not only be personalized (“Dr. and Mrs. Smith”) in the address area and in the salutation (“Dear Bob and Alice”), but the body of the letter will contain more personalized information. (“Thank you for your generous donation of $250 last year. You know it went to important research. But as you also know, our expenses continue to rise. Would you please consider donating $500 this year?”) Talk to us. We’ve worked with many non-profits and you’ll benefit from our experience.

HOA Printing Services

Home Owner Associations are unique in their printing and mailing requirements. Although many home owners will readily accept monthly newsletters through their email, there will always be some members who want a physical copy. We can do that – print, fold, tab, address and deliver to the Post Office with all appropriate documentation to make sure the HOA gets the speediest delivery and at the lowest possible postage cost. By law, HOA’s must also mail out items such as copies of their proposed budgets, election candidate ballots, regulation changes, etc. And again, AP&M can complete the printing, fulfillment and mailings.

New Movers Direct Mail

The other pages in this section describe how our printing and mailing services fit specific industries. This page is somewhat different in that we’d like to tell you about a specific list that is available and how it is just perfect for many business that all have one thing in common – the desire to reach out to new residents before their competition does. Fully 17% of the US population moves every year – and almost all file a change of address with the Post Office. And we have access to every one of them. Would it help your business if you knew who they were? As newcomers to the area they will have a special need for goods and services. Shouldn’t they be your goods and services? One new family could easily mean two, three, four or more new patients for a dentist. And chances are they have a car or two that will need servicing. Maybe new blinds, curtains and flooring. Sooner or later, they’ll probably need a plumber or a painter. Wouldn’t it be great if it was your post card that was under the magnet on their refrigerator? This is not a very expensive list to secure and it can be rented based upon new movers within the last 30 days, 60 days, 90 days and six months. And it becomes less expensive when you rent it on a subscription basis, such as obtaining new movers every month for the next six months. Other selections are also available, such as income levels, children in the family, etc.

Here’s another thought – many businesses compliment each other. This is the type of printing and direct mail project that is perfect for multiple business to get together and share the advertising. (We mentioned above that 17% of the US population changes their physical address every year. Approximately 40% of Internet users change their email addresses every year and very, very few go through the bother of changing it with all the web sites they’ve subscribed to. This central change of address system is one reason why direct mail continues to thrive along side of email marketing campaigns.)

Political Printing & Direct Mail Services

Politics – can’t live with it, can’t live without it. Whether you’re a candidate for office yourself or pushing hard for a cause you believe in, we’re here to help. Every form of media will have its place in your campaign, but direct mail may well be the most important. You can’t control what TV, radio and newspaper journalists say, and unfortunately they frequently focus on a single snippet, sometimes taking your conversation entirely out of context. Email campaigns can get your message across – if they’re delivered, opened and read. After all, you read every email you receive every day, don’t you? Conversely, direct mail gives you the opportunity to tell your full story, who you are, why you believe in what you do. The pros and cons of every position on an issue. Best of all, even if a mail piece isn’t read immediately, it can still sit on the table for future review. If you have a list of people to mail to, we can use that list. We can get you a list of registered voters in a specific area if you need it. There are lists of people throughout the country who have donated to specific causes. And if you’d like to saturate a given area with your message, then the US Post Office’s Every Door Direct Mail may be perfect for you.

 

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